My articles
Why Lean Localization is the alternative to a translation agency

Why Lean Localization is the alternative to a translation agency

There is no way around it: if you want to bring your product to new markets, where they speak different languages, you’re gonna have to deal with that thing called localization. People buy if they believe the product is for them, and talking to them in their language...

6 steps to eliminate review steps from your translation workflow

6 steps to eliminate review steps from your translation workflow

In the series: Lean Localization Questions One of the fun applications of ChatGPT is that you can see how people usually answer questions. Well, at least up to two years ago. So when I asked ChatGPT how to prevent translation errors, it came up with quite a few...

How to create the perfect localization pipeline: a case study

How to create the perfect localization pipeline: a case study

From a broken translation process to publishing all languages in a single day This is a success story about how we improved the translation process of a complex web site. Within 3 months, my client went from a turnaround time for the translation of a web page of over...

Hello? Translation industry? It’s 2020

Hello? Translation industry? It’s 2020

Time for an agile approach In this article, I will argue that our current ecosystem reinforces translation to be treated as separate from content creation, leading to a lack of innovation in the translation industry. This is the reason we have yet to solve the problem...

The secret to publishing excellent content – in all languages

The secret to publishing excellent content – in all languages

Are you one of those people that give their all when they create content — only to realize that what you have been working on just does not transfer to other languages that easily? Does it always take too long for your copy to be published in all languages you need?...

How translation can drive innovation in the help center

How translation can drive innovation in the help center

Easy LMS client case by Anouk & Co Summary Software company Easy LMS knew it would benefit their help center and customer experience incredibly if their support articles were published in multiple languages. Still, they were hesitant to structurally translate...